Privacy Policy
Privacy Policy — ENDLESS LONDON
ENDLESS LONDON operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”). The Services are powered by Shopify, which enables us to deliver the shopping experience to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us.
If any part of our Terms of Service conflicts with this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect or Process
“Personal information” refers to information that identifies or can reasonably be linked to you. It does not include anonymised or de-identified data. Depending on how you interact with the Services and applicable laws, we may collect the following categories:
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Contact details (name, billing/shipping address, phone number, email)
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Financial information (card details, payment method, transaction information)
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Account information (username, password, preferences, settings)
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Transaction information (viewed items, cart activity, purchases, returns, cancellations)
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Communications (messages or information sent to customer support)
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Device information (device type, browser, IP address, identifiers)
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Usage information (interactions, browsing behaviour, timestamps)
Sources of Personal Information
We may collect personal information:
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Directly from you (account creation, purchases, communications)
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Automatically (cookies, device data, browsing behaviour)
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From service providers (payment processors, fulfilment partners)
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From partners or third parties
How We Use Your Personal Information
Depending on your interaction with us and the Services, we may use personal information for:
1. Providing, Tailoring & Improving the Services
Including processing payments, fulfilling orders, managing your account, shipping, facilitating returns/exchanges, sending notifications, posting reviews, and recommending products.
2. Marketing & Advertising
Sending promotional emails or showing personalised ads based on your activity on our website or others.
3. Security & Fraud Prevention
Authenticating your account, securing transactions, investigating fraud or malicious activity.
4. Communicating With You
Providing customer support, responding to inquiries, and maintaining our business relationship.
5. Legal Compliance
Complying with legal obligations, responding to law enforcement, handling litigation, and enforcing policies.
How We Disclose Personal Information
We may share your personal information with:
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Shopify and trusted third-party providers (payment processing, analytics, cloud storage, fulfilment, shipping)
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Business and marketing partners for advertising and promotional services
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Third parties when you consent or direct us (e.g., shipping integrations, social media logins)
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Affiliates or within our corporate group
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Parties involved in business transactions (mergers, restructuring) or to comply with legal obligations
Relationship With Shopify
Our Services are hosted by Shopify. Shopify collects and processes personal information to operate and improve the Services. Information submitted through our store may be processed in regions outside your residence.
Shopify may use data collected across merchants to provide enhanced services. In these cases, Shopify is responsible for processing and responding to data rights requests related to that usage.
For details on how Shopify uses your data, visit the Shopify Consumer Privacy Policy.
Depending on your location, you may exercise rights directly via the Shopify Privacy Portal.
Third-Party Websites & Links
The Services may link to third-party platforms. We are not responsible for the privacy, security, accuracy, or content of external websites. Review their policies before providing personal information.
Information shared publicly (e.g., social media) may be visible to other users and external platforms.
Children’s Data
Our Services are not intended for children. We do not knowingly collect personal information from users under the age of majority. If you believe a child provided information, contact us to request deletion.
Security & Retention
We use reasonable security measures, but no system is completely secure. Information transmitted online may not be protected during transit.
We retain personal information as needed to maintain accounts, fulfil Services, comply with laws, resolve disputes, and enforce agreements.
Your Rights & Choices
Depending on your jurisdiction, you may have the right to:
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Access/know your personal information
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Request deletion
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Request correction
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Request data portability
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Opt out of targeted advertising or sharing
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Manage communication preferences
You may exercise rights via the Services or by contacting us.
We may require identity verification or authorised agent documentation where applicable.
We do not discriminate based on exercising privacy rights.
Complaints
If you have concerns about how your data is processed, you may contact us using the details below or escalate to your local data protection authority.
International Transfers
Your personal information may be transferred or processed outside your country. For EEA/UK residents, we rely on recognised transfer mechanisms such as Standard Contractual Clauses unless transferring to approved jurisdictions.
Changes to This Privacy Policy
We may update this policy periodically to reflect changes in practices or legal requirements. Updates will include a revised “Last updated” date.
Contact
If you have questions or wish to exercise your rights, please contact us at: